Hire Journalists, Not Robots
We’re a network of seasoned journalists specializing in the business of advertising and technology. Whether you’re a publisher seeking engaging editorial or a brand in need of sharp content and consultancy, we deliver what AI can’t: nuance, context, and decades of experience.
Portfolio
About The Network
Sidewriters was founded by journalist Jessica Heygate in early 2025 as a specialist content network specifically targeted at the advertising and technology industries.
Jessica spent a decade working at industry magazines delving deep into the inner workings of businesses in the U.S., Asia-Pacific, and Europe before establishing her own venture. From uncovering data privacy abuses to demystifying AI regulation, she specializes in translating complex technical stories into meaningful narratives that resonate with business leaders, policymakers, and everyday readers. Her portfolio spans investigative features, data-driven reports, and video dispatches for Adweek, Campaign, The Drum and more.
Jessica has recruited a network of current and former journalists and social media managers with extensive experience within the advertising industry — including specialists in creative, digital and media — to offer full-service content strategy and delivery for publishers and businesses.